HubSpot users often find themselves working in isolation from other key business systems and functions. Many companies implement HubSpot for marketing or sales use, while their wider business relies on separate business systems to manage operational data. This often creates a disconnect between systems, leading to mismatched or inconsistent data.
The new HubSpot connector from Besyncly bridges the gap, helping teams to work together more seamlessly. By connecting systems, sales and marketing teams are able to collaborate more effectively with operational teams, leveraging the best features of each system to attract and win new business, fulfil orders and service their customer base
Disjointed Systems
With disjointed systems, businesses often face a number of challenges that make life difficult.
- For marketing teams, it’s a constant struggle to answer the critical questions: “How many leads came from our activity and did any become customers? Should we run that activity again?”.
- Sales teams need an understanding of their prospects’ interests, challenges, and which activity or promotions prompted action.
- Operational teams need clear information on the order – who has ordered which product and where are we sending it? Who should we invoice?
Without the ability sync data across between systems across all customer lifecycle stages, these questions become increasingly difficult to answer accurately and in a timely fashion.
This lack of integration forces teams to rely on manual processes and outdated data, making it harder to stay aligned and work toward shared goals.
Closing the Loop
The Besyncly HubSpot connector is designed to automate the flow of critical contact, company and deal data between HubSpot and existing CRM, ERP, or back-office systems. It helps businesses to attract, convert and continue to delight customers, while utilising different systems across departments or business functions.
A view-only link of the contact, company and deal records in HubSpot helps to share marketing insights such as web page visits, form submissions, event registrations, and recent enquiries across the business to enhance sales conversations and inform continued customer service or upsell opportunities.
Business-Boosting Benefits
Your sales and marketing teams can use HubSpot for its industry-leading features and functions, without changing your whole business process or back-office system.
Marketing teams, can track opportunities from website visit to sale, minimising questions around leads and their fate, allowing them to attribute marketing activities to closed-won sales and, most importantly, prove ROI.
Integration between business systems ensures sales and operational teams across your business get the view of data they need without manual processes or re-keying data between systems.
The Besyncly connector offers several key advantages for businesses, such as:
- Reduced manual administration, giving staff more time to focus on high-priority tasks.
- The ability to scale your business without the need for additional administrative staff.
- Improved data accuracy, ensuring everyone is working with the most up-to-date information.
- Insights to inform customer conversations and upsell opportunities.
- Centralised data, allowing teams to adhere to a ‘single source of truth’ and ensure data is accurate and accessible to all parties.
With these powerful benefits, the Besyncly HubSpot connector helps businesses save time, improve collaboration, and ultimately, drive better results.
If you’d like to know more about Besyncly integrations for HubSpot, please contact our experts for tailored guidance or to request a product demonstration.
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