Electronic Temperature Instruments (ETI), the UK’s largest digital thermometer manufacturer, transformed the way it processes orders and services customers by integrating its PrestaShop ecommerce platform with NetSuite using Besyncly.
Electronic Temperature Instruments Case Study
How Besyncly Revolutionised ETI’s Order Processing, Removing the Need for 15 Additional Staff
The result? A fully automated, seamless order processing system that has saved thousands of hours, removed manual data entry, and supported rapid growth in ETI’s B2C business—without increasing headcount.
“The integration was like a light bulb moment; it saved so much time that we could redeploy people onto more valuable work, which also boosted job satisfaction.” Jason Webb, Director, ETI
The Challenge?
Manual Processes Slowing Growth
ETI previously operated a labour-intensive system that involved printing ecommerce orders from PrestaShop and re-keying them into NetSuite. This process was:
- Time-consuming
- Resource-heavy
- Prone to human error
“We used to print out an order from one system and input it manually into the next. It was inefficient and unsustainable as the B2C side of the business grew.” Jason continued.
Acknowledging the ‘Amazon Effect’ on consumer expectations for fast, seamless order processing and next-day delivery, ETI urgently needed to automate its ecommerce workflows.
The Solution?
As existing clients of Eureka Solutions—Besyncly’s developers—ETI sought help from the team to solve this issue.
Using Besyncly, ETI integrated PrestaShop with NetSuite to automate:
- Sales Order creation in NetSuite from incoming PrestaShop orders
- Customer record creation and updates to ensure consistency across systems
- Shipping method mapping between PrestaShop and NetSuite for smooth fulfilment
This meant orders now flow automatically from the ecommerce platform into the ERP with no manual touchpoints required.
“The Besyncly integration has completely revolutionised our order processing. Without it, we’d probably need 15 more staff to handle the volumes we’re processing now—that’s more than one person per department.”
The Result:
The Besyncly-powered integration delivered instant benefits for ETI:
- Countless hours saved by eliminating manual order entry
- Staff redeployed to higher-value, more fulfilling work
- Scalable processes that can handle increasing order volumes without additional resource
- Real-time visibility of orders for both B2B and B2C customers
- Improved job satisfaction by removing repetitive admin tasks
“As a whole, we’ve saved a hell of a lot of time and money. Without Besyncly, we wouldn’t be able to support the growth we’re now seeing in our consumer business.”
“The integration gave us a smarter way to grow. In the current climate, it’s becoming ever more costly to recruit, train and retain staff. Besyncly allowed us to grow without simply throwing more recruits at the problem.”
The B2C side of ETI’s business is projected to grow significantly over the next 12 to 24 months, and the Besyncly integration is playing a vital role in supporting that expansion.
Technical Integration Highlights
PrestaShop to NetSuite Sales Order Export
Automatically creates sales orders in NetSuite, pulling in new or updated customer records.
Customer Export Integration
Ensures customer information is always up to date in NetSuite by syncing changes from PrestaShop.
Shipping Method Mapping
Uses a bespoke PrestaShop Shipping Item Mapping in NetSuite to accurately translate shipping methods between systems.
“The Besyncly integration has completely revolutionised our order processing. Without it, we’d probably need 15 more staff to handle the volumes we’re processing now—that’s more than one person per department.”
Partnership with Eureka Solutions
Eureka Solutions guided ETI through both a NetSuite implementation and the Besyncly integration.
“Every system change comes with its challenges, but we felt really well supported by Eureka throughout the entire process.”
The combination of NetSuite and Besyncly now provides a fully connected, cloud-based solution that supports every part of ETI’s operation—from manufacturing and stock management to ecommerce and customer service.
- Eliminated manual order re-keying
- Saved significant admin time across departments
- Automated customer record creation and updates
- Supported B2C growth without increasing headcount
- Improved staff satisfaction with more meaningful work
