By now, the importance of ecommerce integration is understood by most business leaders. And it’s well known that automating the transfer of data between systems can unlock huge time savings, allowing teams to focus on future business growth. In this article, we’ll help dispel some of the concerns those with multiple websites may have.
But what happens when businesses have two or more websites to integrate?
When embarking upon a systems integration journey, many businesses can be daunted by the prospect (and price tag) of integrating multiple ecommerce sites to wider business systems. But don’t worry, we’re here to help you unpack the difficulties of integrating multiple ecommerce websites to other business systems with ease.
The Complexities of Managing Multiple Sites
Although complex in management and administration, multiple ecommerce sites can often be the best route for businesses to take. Companies with a diverse brand offering or international operations may benefit from segregating ecommerce operations via multiple sites.
Businesses have two options for accomplishing this (BigCommerce 2025), the first of which is using a multi-store ecommerce site. This is where a single CMS allows companies to manage multiple domains and stores, simplifying the ecommerce management process.
A different strategy for managing multiple ecommerce sites within a business is to coordinate an entirely separate CMS for each domain, meaning that each site has to be independently edited and managed. In this instance, web management is more complex, and it can become exceedingly difficult to keep track of information and orders coming in.
The Need to Integrate
Keeping tabs on incoming orders from multiple ecommerce sites or a multi-store site can feel near-impossible. It’s important for administrative teams to ensure that crucial details like product SKU, quantity and site of purchase are accurately recorded for every single order, which can quickly become overwhelming and unmanageable in times of high demand.
Integrating these websites to wider business systems can remove the need to manually transfer data, unlocking a variety of business-wide benefits:
- More Time: Teams can enjoy more time to focus on the tasks that matter, like future planning or achieving business growth objectives.
- Error Reduction: Less manual data entry means less margin for error, increasing the accuracy of data across the entire business.
- Enhanced Reporting: With data shared across systems, reporting power is enhanced. Up-to-the-minute reports can give business leaders new insight to make crucial decisions and plan longer-term.
- Better Collaboration: Integration allows for vital information to be shared across departments, giving power to teams who may have previously felt in the dark on business performance.
- Value for Money: Integrations can quickly pay for themselves, by allowing businesses to grow and scale without the need for additional headcount.
With so much to be gained, integrating multiple ecommerce sites to wider business systems is becoming an increasingly attractive endeavour for businesses across the world.
How Smarter Surfaces Integrated Multiple Sites
Smarter Surfaces, supplier of magnetic, whiteboard and projector wallpapers plus self-adhesive films, operates 10 geographical ecommerce stores across twenty countries.
With rapidly growing demand from distributors and customers, Smarter Surfaces required extensive labour hours to manually transfer WooCommerce orders to their Sage 50 accounting system.
Choosing to implement Besyncly to integrate their WooCommerce sites to Sage 50, Smarter Surfaces was able to drastically reduce time spent managing orders. Accuracy and efficiency in the reporting process were improved, giving the team access to invaluable new data and insights, which was otherwise inaccessible pre-integration.
Why Choose Besyncly?
Many integration platforms offer customers a self-service approach. While this may sound attractive in terms of cost and accessibility, it can actually lead to a variety of headache-inducing issues.
Self-service integrations can quickly descend into a web of complex workflows and mappings, failing to carry data to the correct access points.
With Besyncly, integrations are fully managed by our team of experts, meaning you can shift your focus to the high-value goal-oriented work while we work on your integrations. We have experience in connecting hundreds of ecommerce sites to wider business systems like ERP, CRM and accounting software, to rave reviews from our customers.
Once implemented, our team offers ongoing support to ensure your integrations continue to run as smoothly as possible, allowing your data to flow seamlessly and keeping your teams away from manual data entry.
Getting Started
Let our experts take the hassle out of integrating multiple ecommerce sites to wider business systems. Get in touch today for tailored advice, or browse our connectors.
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